How To Be Really Rich Like Suze Orman 

She further goes on to say “You are peeing $1 million down the drain as you are drinking that coffee. Do you really want to do that?”

Numerous financial “gurus” have touted a variation of this “Latte Factor” theme with amazing regularity ever since David Bach popularized it in his book The Automatic Millionaire.

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Cost benefit analysis of $3 coffee

For every expense, it is necessary to do cost benefit analysis with respect to the value of eliminating it. For the larger fixed cost expense, is it worth it? Absolutely!

So how to be really rich like Suze Orman?

Suze then went on to work for Merrill Lynch and studied to become a stock broker herself. 

She leveraged her Human Capital and continued to progress in her career becoming a VP of Prudential Securities before leaving to start her own financial firm.

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Suze then went to leverage her social capital. Published books, appeared on CNBC and Oprah. Became a consummate marketing machine managing her own brand.

She now has a personal fortune of approximately $33M, flies on a private jet and lives on an island in the Bahamas with her partner.

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